Address Key Social Issues For Communities – We are developing projects that really are the ones that are important to tenants and the communities served by United Welsh.  We are doing this based on clear evidence of need and community feedback.

 Work in partnership - With organizations with who we share common cause. United Welsh cannot do a lot of what is needed alone. We are building strong partnerships based on mutual benefit with key organisations.

 Plan and manage community investment – We are committed to maximize resources (people, finance, land and buildings) needed to make a difference. We are striving to make existing United Welsh investment work harder by:

- Encouraging our partners to commit
- Funding mutually beneficial projects
- Working with partners to win new investment.

Inspire and engage employees, customers and suppliers – United Welsh is a major player in the area. Its network of tenant and resident groups, staff team, community partners and private sector supply chain - all adds up to a network of several hundred people. A major challenge is to inspire, engage and harness the collective power of this group and to find ways of enabling them to make a positive contribution where it is needed most.

 Measure and Evaluate – We are committed to measuring the difference we are making in our communities. A particular challenge will be to put a value to impacts on individuals, their families and communities that are often seen as ‘soft’ outcomes.